Breeding
Focus on the research and development of cattle breeds and production technology; conduct customized breeding in terms of genes and quality.
Core Business
Proud Foods Group is engaged in the whole industry chain of high-end beef that integrates breeding, slaughter, and sales.
-
-
Trade and retail
Engaged in high-end beef trade represented by Australian Wagyu.
-
E-commerce
Open a variety of sales channels for the necessities of end customers.
-
Chain Catering
The main supplier of many well-known domestic catering brands.
-
Feedlot investment
Adopting the latest international industry information and cutting-edge science and technology to provide services for domestic industrial investment.
Our Advantage Products
Our well-known product—Australia Wagyu.
Our object-to share our expertise while pursuing excellent quality.
-
Achieved the World Beef Product Award
Our flagship product—Australia Wagyu, achieved the World Beef Product Award for three consecutive years, and was used as special supply for the G20 Summits dinner in 2014.
-
The breeding of our Wagyu
The fourth-generation Wagyu beef that is grain-fed for more than 450 days, the breeding time of this top beef cattle takes longer about three times than that of ordinary beef cattle, and only 200 heads are sold every day.
About Proud Foods
Proud Foods Group is engaged in international animal husbandry trade and domestic catering services. The group's business includes pasture investment, animal husbandry, wholesale and retail, e-commerce, chain catering, catering technical services and support, etc. The most well-known products of the group are Wagyu products from Australia.
